Target audience:
- Marketing, advertising and PR specialists of development companies, product and project managers responsible for developing and bringing new services and information systems to market.
- Entrepreneurs who create promising it services and programs.
- Marketing managers of companies that have considered or are already working on the automation of business processes or the creation of a unified information system.
The conference is based on materials and experience of a marketing IT agency that developed its own information system. The new product has completely changed the system of management and the rules of working with partners, allowed to reduce the cost of consulting services, increasing their quality and creating a unique market position. The experience will be useful for the participants of the seminar, who are engaged in the development, sale and promotion of IT-products.
Objectives: to show how the market potential and monetization of an IT product (IT solutions, IT services, information systems, applications) is assessed.