We read blogs because we want to learn, expand our horizons and keep up with new developments in the Industry. We write blogs because we are passionate about a topic, want to share some cool ideas and very often to market ourselves. There is an overlap but readers and writers are not always in sync. There is so much to read and so little time. Over the last few months I have looked at about 250 somewhat random blogs. I stumbled upon some excellent articles but the majority was either talking to the absolute beginner audience or plain mediocre.