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Posted by James Furness
03/07/15 15:02

Inceptions are the foundations to every project, no matter how big or small. Without one, how do you know what to build? How do you know how long it’s going to take? How much do you tell your client it’s going to cost? Before a properly planned agile project kicks off, you will know the answers to all of these questions. By removing features, you can cut the time down, this in turn will reduce the costs. On the other hand, you may increase the timeline meaning you can get more features in, it really is that flexible.

Posted by Ian Brookes
19/08/14 08:51

Uber (https://www.uber.com) is a venture-funded startup and transportation network company based in San Francisco, that makes mobile apps that connect passengers with drivers of vehicles for hire and ridesharing services.Founded by Garrett Camp and Travis Kalanick in 2009, the company currently arranges pickups in 70 cities around the world. Cars are reserved by sending a text message or by using a mobile app, which can also be used by customers to track their reserved car's location.

The company received angel funding in 2010, Round A funding of $11.5m in late 2011 and raised a further $32m from Goldman Sachs, Menlo Ventures and Bezos Expeditions in 2012, bringing total funding to $49.5m. In June, Uber completed a $1.2Bn round valuing the company at $17Bn pre-money.

Posted by Ian Brookes
28/07/14 08:42

David’s victory over Goliath, in 1 Samuel Chapter 17 of the Old Testament is the battle between the Israelites and the Philistines. Twice a day for 40 days, Goliath, the champion of the Philistines, challenged the Israelites to send out a champion of their own to decide the outcome in single combat. But Saul and all the Israelites were afraid.

David, bringing food for his elder brothers, hears that Saul has promised to reward any man who defeats Goliath, and accepts the challenge. Saul reluctantly agrees and offers his armour; David declines, taking only his sling and five stones.

David and Goliath confront each other, Goliath with his armour and shield, David with his staff and sling. David hurls a stone from his sling with all his might, and hits Goliath in the centre of his forehead. Goliath falls on his face to the ground, and David cuts off his head.

Posted by James Brookes
17/07/14 11:02

Cake Invest is obsessed with helping tech start-up entrepreneurs realise the potential of their ideas, helping them to turn their innovative thinking and disruptive technologies into great products, and high-growth businesses.

But it’s not just about ideas, it’s about making it happen.

Being a start-up founder can be a rugged experience, facing many challenges as you seek to build, grow and gain customer traction with a new product.

Cake Invest shares the load and make success come a little easier, perhaps a little faster and with fewer mistakes. You dream it, we build it, and help to scale it to epic proportions, using our agile start-up project management approach – the Catalyst model - to turn your blue sky thinking into a reality. 

Posted by Ian Brookes
07/07/14 10:11

In previous blogs I’ve highlighted Cake’s approach, understanding and contribution to crafting disruptive software solutions to ambitious start-ups, focused on business models, innovative software tools, and our adoption of the lean start-up approach. Actually, what makes Cake special, if not unique, is the people in our business, so let me share some of our culture, thinking and philosophy that underpins all the outputs and creativity that goes on here.

At the heart of Cake is an inspired team of individuals who have come together to make something remarkable happen – a high performing team that is energised, producing outstanding results, harnessing individual talents to achieve the team goals. The team is transformed from a collection of individuals into a single entity with a shared identity – team members become a plurality with a single-minded focus and purpose.

Posted by Ian Brookes
30/06/14 16:13

Payday lender Wonga is facing the prospect of a criminal investigation after City watchdogs handed police a file detailing how the company lied to hard-up borrowers. Wonga, famed for its 5,853 per cent APR and criticisms from the Church of England, was found by the Financial Conduct Authority to have sent threatening letters from two fictional law firms to customers in arrears. It even made some clients pay for sending them the fake letters.

The customers received letters claiming to be from “Chainey, D’Amato & Shannon” and “Barker & Lowe Legal Recoveries”, with the intention of making them believe their debts had been passed on to law firms, which could sue for the money. Impersonating a solicitor is a criminal offence. Consumer groups and charities called for further punishment for Wonga.

Posted by Ian Brookes
23/06/14 11:11

Life is all about polarity and probability, making a choice between things that are not within your control versus the things that you feel are within your control, and those things that just happen, against the odds. I’m in that mode of thinking now that we’re into the second week of the 2014 World Cup, and I’m having mixed success in a number of sweepstakes I’ve entered. I’m holding tickets for:

  • Germany: Sitting pretty, started thinking about how to spend the cash.
  • Iran: I knew this anyway, I’ll go and buy a scratch card instead.
  • Russia: Hope for best, fear the worst.
  • South Korea: Keep an eye on them, they’ll be back in 2018.
  • Holland: Keep hold of your ticket.

What do my chances of scooping the various sweepstake pots look like at this stage? When it comes to the odds of winning a sweepstakes, there is always good news and bad news. The odds of winning are never in your favour, but the joy of taking a chance and the sweetness of victory, however sporadic, makes up for it.

Posted by Ian Brookes
16/06/14 15:57

Being a dad is just like running a start-up business - you set the direction, nurture and adjust as required, and always have one eye on the future as well as today. Often the kids are more of a challenge than a business, but sometimes not. Father’s Day yesterday brought this clearer into perspective for me.

Father's Day was inaugurated in the United States in 1910 by Sonora Smart Dodd to celebrate her father, the Civil War veteran William Jackson Smart, a single parent who raised six children. Sonora wanted to recognise her father, and to compliment the existing Mothers Day celebration. She original suggested June 5, her father's birthday, but the celebration was deferred to the third Sunday of June, which is now fixed in our calendar.

Posted by Ian Brookes
27/05/14 10:00

Besides modelling my own hairstyle on Einstein’s, I’ve always tried to adopt his maxim we can’t solve problems by using the same kind of thinking we used when we created them. It’s a great mind-set to have when crafting your start-up business idea. Einstein always had a clear view of the problems he was trying to solve, and held the determination to solve them. He had a thinking strategy of his own and was able to visualise the main stages on the way to his goals. He had clarity on his goal and end point, something you’ll also need as a start up founder crafting your proposition.

Posted by Ian Brookes
18/05/14 21:09

Turning innovation into Invoices

Cake Invest aim is to empower entrepreneurs, enable innovative technologies and engineer high-growth start-ups. We’re obsessed with helping tech start-up entrepreneurs realise the potential of their ideas, providing technical and commercial guidance on the start-up journey from idea to customer.

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