E-Commerce

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Cake Solutions custom-designs software to suit your exact business requirements. Below we have key areas of e-commerce sites:

The product catalogue is the central part of your e-commerce site and is pivotal to the success of your on-line sales strategy.

Our solutions will ensure that effective channelling of data provides customers with the information they need, when they need it.

Some features and benefits for product catalogues that we offer are:

1. Reduced print and distribution costs by providing on-line product brochures in industry standard pdf format
2. The ability to leverage flexible pricing structures in order to provide automatic quantity based discounts to your customers.
3. The ability to combine this with targeted discounts for your biggest customers and distribute e-coupons to your e-mail database.
4. An increase in average ticket prices by pushing cross-linked products to your on-line customer base.
5. Take full control of on-line product placement to push high-margin or clearance products.

We can design your website so that all of your customers can log on and have a customised home page, based on their usage profile. In order to achieve this, the system will automatically:

1. Monitor customer usage patterns.
2. Create order histories to determine trends and preferences.
3. Utilise this data to provide targeted recommendations at pertinent points in the sales process.

We will always design your site so that it is user friendly, to make purchasing easy and optimise sales. We can achieve this by:

1. Displaying an 'Add to Cart' button every time a product is shown on the website.
2. Creating on-screen shopping lists.
3. Encourage the returning customers by maintaining items that they have previously bought across multiple customer visits in the shopping cart.
4. Providing 'wish list' facilities.
5. Allowing customers to store their favourite items and exploiting this data to create targeted sales opportunities.

We are able to offer a number of payment processing methods. These can include:

1. Credit cards
2. 'Paypal' payments
3. Direct payments to your current on-line banking system, such as Barclays or EPDQ
4. By account

Some of the features that can be included in the payment processing section include:

1. Automated e-mail responses to thank the customer for the order and provide a status
2. The ability to print off the invoice as a pdf document.

The necessity for speedy and accurate fulfilment has become almost as important as the product quality. In the majority of cases, the fulfilment system can be integrated into your own or your supplier's infrastructure. Some of the features that can be included are:

1. Automatic generation of a picking list from the customer order.
2. Automatic e-mail notification to the customer once goods are picked and dispatched.
3. Automatic e-mail notification to the customer where goods are out of stock and put on back order.
4. Automatic stock file adjustments.