Public Sector

A high percentage of Cake's business in recent years has been in the public sector. We have worked on three projects for UK Trade and Investment, The Global Entrepreneurial project, The Investment Services Website project and finally the Business Information Management (BIM) project, which is just coming to an end after two and a half years. All three projects have been a success in particular the BIM project which is helping to shape the way UKTI manage their business over the next few years.

Cake is very keen to work on additional public sector projects. Please contact the office with any enquiries on our contact form.

Case Study

Business Information Manager (BIM) - UK Trade and Investment (UKTI)

"Opportunities lie where contacts and content meet"

Every organisation generates content but little of it sees the light of the day. We need to open a window to that content. We need to combine our content with our database of contacts and customers to generate more opportunities.

UKTI Logo

UK Trade and Investment, the British Government's trade promotion and inward investment arm, is migrating to the BIM platform. Presently their main inward investment site (www.ukinvest.gov.uk), their knowledge management system, their micro sites (www.entrepreneurs.gov.uk), and their email marketing and contact management systems operate as applications within this platform, which takes a feed from their CRM.

Cake has been involved with the BIM project for the last two and a half years working with the UKTI team to solve some major problems in their business. Firstly, when staff left some or all of their knowledge went with them. Secondly, the same content was being generated in different areas of the business often for different reasons multiplying work loads. Information was being sought from unregulated sources and unfortunately sometimes this information was inaccurate, out of date, unreliable or incorrect. Finally, it was also felt that the content being generated and lost/hidden was a missed opportunity to be used by the rest of the organisation to promote UKTI.

RESULT: UKTI’s finely-tuned Semantic Web Publishing engine.

BIM flow

By getting the UKTI taxonomy right (accurately describing their content to fit the way the UKTI organisation needs to use it) and the UKTI segmentation right (identifying the propensities - and value to their online organisation - of each individual online visitor), and getting the business logic between them right, we have the basis of a system which will dramatically reduce the problems described above.

We presently provide a content service, a taxonomy service, an indexing service, a metrics service, a user service, and a contacts service (contacts are clients/customers/prospects).

Content is programmable; relationships are programmable; and we automatically match the right content to the right contact at the right time to generate opportunity. Our aim was to provide a single view of their customer and a single view of their content in real time.

We can now drop in websites, micro sites, intranets, contact management applications, CRM into the presentation layer, connect them up to the service APIs, and we have started matching content and contacts from across the UKTI organisation.

What we Do

  • Website & System Development and Consultancy
  • Enterprise Architecture
  • Java and the Spring Framework Development
  • Agile Web Development using Ruby and Rails, Ajax and jQuery

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