QCon - How to turn startup ideas into reality by taking money from strangers

6 Mar 2013. Presented by Ian Brookes

The Queen Elizabeth II Conference Centre, London (Add to your calendar).


Let's sit both sides of the table.

Tech start-up products are now built with small, tight teams. Cloud computing, open source software and powerful social media platforms like Facebook and Twitter now mean that a business can launch with 20% of the traditional level of initial investment. The investor's dilemma. We need to spend our digital dollars with some of these Radiohead look-a-like folk. They've got people and ideas, we've got the funds. The gig is turning ideas into products that customers will pay for. They say they've got "disruptive potential".

Will it work?

Sitting both sides of the table, how do you get ideas dancing in your head, and addiction to outrageous optimism into something that looks like a speed-dating pitch to get the attention of strangers? From a stranger's perspective, how do I get from disruptive innovation to monetised products, and don't end up on another bad date?

The track takes a like-hearted look at the start-up-funders dislocated dance as a speed dating process, from first date to romance, and the relationship basics to create a win-win.

Click here for more information

Bio: Ian Brookes - Non Exec Cake Solutions

Ian started his career with Price Waterhouse, subsequent to which he founded his own management consulting firm specialising in corporate finance for SMEs.

The firm was acquired by an IT Services company, and he then spent 17 years with the business. He left the firm in 2007 to become involved with a number of technology and business services start-up ventures and Business School incubators, focusing on technology spin-outs in the ecommerce, digital media, internet and software development sectors.Today he is a director of Cake Solutions, an enterprise software developer with offices in Manchester and Oxford, with a focus on building Cake Invest, an investment vehicle supporting start-up high-tech businesses.A member of the Worshipful Company of Information Technologists, and a Freeman of the City of London, he hasn't yet taken up the opportunity this affords to drive a herd of sheep across London Bridge.

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