Cake Solutions , an enterprise software services company, began it's journey thirteen years ago. During the first eight years of the company’s existence we grew each year, albeit very slowly. When I look back, I believe there were two main reasons for the slow growth; my commercial naivety and a lack of confidence and belief that we were ready for more rapid expansion. On more than one occasion during those 8 years, there were times where personal financial commitment and tough decisions had to be made to ensure its continued existence and keep the whole team at work. However, I have thoroughly enjoyed all of those 13 years. I still, genuinely enjoy going in to work in the morning and I continue to get a real buzz out of our successes. It is also fair to say that I have learned something new every single day.