Newly launched Manchester-based UNSHACKLED.com is set to revolutionise the way consumers purchase and manage their mobile phones and contracts. UNSHACKLED.com is on a mission to simplify and unbundle mobile phone packages to give control back to the consumer and save them money, whilst breaking the existing mobile operator monopoly.
Currently, consumers are restricted by costly and uncompetitive pre-bundled mobile phone packages. UNSHACKLED.com liberates the consumer by allowing them to pick their own phone, their own airtime package from a large variety of MVOs and resellers, and then acts as a broker to source the consumer the most competitive finance deal to fund the purchase. Also, rather than tying consumers into lengthy two year contracts, UNSHACKLED.com enables consumers to trade in and upgrade their existing mobile phone and watch for more competitive network deals through the Mobile Watch feature. existing mobile phone and watch for more competitive network deals through the Mobile Watch feature. UNSHACKLED.com has been born to disrupt the mobile phone marketplace, so its CTO John Whittle was adamant that the ecommerce site was built on a solid and innovative technology platform, which positioned the retailer foremost as a technology company.
UNSHACKLED.com were looking to partner with a software consultancy, who could:
UNSHACKLED.com selected Cake Solutions as its technology partner as it met the criteria and had proven experience in building ecommerce platforms for market leaders, such as the MoneySuperMarket Group. Cake Solutions was also chosen because it is a partner of Lightbend, which offers a reactive application development platform, which enables developers to build high-performance applications that are elastic, resilient and responsive on open source technology.
Over an eight-month period, Cake Solutions has worked with UNSHACKLED.com to create a reactive ecommerce platform using open source technologies including Scala, Akka, and Cassandra. It has been built on fully automated cloud-first architecture with a focus on fault tolerance, resilience and scalability. Highlights include:
“UNSHACKLED.com has a technology platform that can swiftly aggregate data from mobile phone providers and financial lenders, and can be clearly and simply presented to consumers, so they can quickly and easily compare mobile phones, SIM prices, plus financing options, and choose the most cost effective mobile phone package. By also having the functionality built into the platform to enable consumers to decide whether it’s financially viable for them to trade in their phone when they want to, unleashes them from the constraints of restrictive long-term phone contracts, which have unfortunately become the norm today.” says John Whittle, CTO of UNSHACKLED.com.
"From the start, Cake Solutions’ determination and passion to develop an ecommerce platform that will help UNSHACKLED.com disrupt the mobile phone market and empower the consumer has shone through. Cake Solutions has quickly built a highly innovative solution and throughout the project has adapted to UNSHACKLED.com’s requests and just got on with it to get the job done".